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Haier Opened a New Chapter of Manufacturing in Qingdao for “Multinationals”
QINGDAO MULTINATIONALS SUMMIT | Updated:2019-10-18 17:07:49    

Haier Opened a New Chapter of Manufacturing in Qingdao for “Multinationals”

After about 10 years, the small-scale manufacturing project in Qingdao got off the ground. From 1989 to 1991, 247 foreign investment projects were approved in total, and 150 million US dollars of foreign capital was actually utilized, which was the beginning of the utilization of foreign capital. At that time, Qingdao Refrigerator Factory which is the predecessor of Haier Group, opened a new chapter of manufacturing in Qingdao for "multinationals" under the leadership of Zhang Ruimin.

Hit by the wave of reform and opening up in the past 40 years, Haier has made a leap from a traditional local enterprise to a world-renowned multinational enterprise group. At present, Haier has 15 industrial parks, 30 overseas factories and manufacturing bases, 8 overseas design centers and 58,800 marketing outlets worldwide. Now in order to attack the Internet, Haier plans to transform itself from a traditional manufacturer of home appliances into a platform for incubating makers for the whole society.