The Qingdao Multinational Summit is an important outcome of the cooperation mechanism between the Ministry of Commerce and Shandong Province. It is held in the context of the continuous amplification of the effect of the SCO Qingdao Summit and it carries out the directive of General Secretary Xi Jinping on "holding a successful summit to stimulate the economy of a city".

In a world where protectionism and unilateralism continue to spread and trade and investment disputes intensify, it is of great significance to host the Qingdao Multinationals Summit. This is a publicity activity to promote China's opening up to the outside world to a new level. It shows China's confidence in opening up to the outside world to achieve mutual benefit and win-win results.

Liu Guijin, the first special representative of the Chinese government on African affairs and the former Chinese ambassador to South Africa, talked about the challenges faced by multinationals in China. He thinks the biggest challenge faced by multinationals in China is the cultural difference. These enterprises are not familiar with China's market, China's national conditions and Chinese culture. Moreover, to understand China's "socialist system with Chinese characteristics" needs a process for them, but in generally speaking, China's investment environment is very attractive to western multinationals.