Pirelli, founded in 1872, is one of the world's largest tire manufacturers, with 19 factories and about 30,000 employees worldwide. In 2015, China National Chemical Corporation purchased Pirelli. In 2017, Pirelli's turnover was 5.35 billion euros. And at the same time, Pirelli Asia-Pacific region's sales volume was about 800 million euros with a growth rate of 14.3%, becoming the region with the highest growth rate of the company's income, of which more than two thirds came from the Chinese market. Meanwhile, in the Asia-Pacific region, the sales revenue of Pirelli's high-value products increased by 18.3% over 2016.